CASE STUDY · SERVICE-PAGE + ADS REBUILD
FlooringPro — Google Ads and service-page rebuild.
VOXAIM rebuilt FlooringPro’s Search structure and landing-page alignment around flooring, sanding, concrete grinding, coatings and garage carpet intent — then verified pages, keywords, RSAs and tracking coverage.
EXECUTIVE SUMMARY
Real operator work, packaged as a VOXAIM system.
FlooringPro needed cleaner service intent: customers searching for floor sanding, concrete grinding, garage carpet and coating work should land on pages that match the search, explain the service and capture the enquiry.
THE SITUATION
What needed to be fixed before scaling.
Mixed flooring intent
Floor sanding, concrete polishing, garage carpet and coating demand behave differently and need separate ad groups/pages.
Quality Score pressure
Some campaigns needed H1/meta/body alignment so keywords, ads and landing pages told the same story.
Tracking value issues
Conversion value and attribution needed caution before pausing core service terms or judging ROAS.
PMax cleanup
Search rebuild required confirming there were no active PMax campaigns competing for budget.
THE BUILD
What VOXAIM connected.
Search rebuild
11 service-specific ad groups, 55 keywords and 11 responsive search ads applied across existing Search campaigns.
Landing-page alignment
WordPress/runtime SEO intro blocks and H1 alignment applied for concrete, garage carpet and service/project pages.
Verification discipline
All landing pages checked 200; all rebuilt ad groups/keywords/RSAs verified enabled; active PMax count checked.
Conversion caution
Keyword recommendations are checked against tracking quality and whether each term is a core service before pausing.
PROOF POINTS
Public-safe figures from live operator work.
Results vary by market, offer, spend, tracking quality and execution. These proof points show the type of operating work VOXAIM brings into client projects.
SERVICES INVOLVED
VOXAIM services used in this project.
Ads Google / Social
Google Search, Shopping/PMax where suitable, Meta campaigns, retargeting, creative testing, landing-page alignment, conversion tracking and lead/revenue reporting.
SEO AI SEO/GEO
Service-page clusters, Google Business Profile alignment, local schema, internal links, FAQs, AI-answer-ready copy and Search Console monitoring.
Website Development
UX strategy, page design, ecommerce/service SEO copy, conversion forms, analytics, schema, speed checks and launch support.
Creative Photos, Videos, Graphics
Photo direction, short-form video ideas, ad graphics, proof assets, landing-page visuals, offer creatives and reusable brand content.
Email Marketing
Welcome emails, quote follow-up, reactivation campaigns, review requests, segmentation, templates, reporting and CRM/email platform integration.
FREE GROWTH AUDIT
Book a free audit like FlooringPro
We check your website, ads, SEO, AI opportunity, tracking and follow-up. Then we map the fastest route to more handled leads.