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Visit website ›CASE STUDY · ECOMMERCE GROWTH SYSTEM
Furniture World — Built-from-scratch ecommerce growth system.
A new Auckland and NZ-wide furniture brand launched from zero. VOXAIM built and operated the full growth stack — Shopify website, 973+ products, Meta Ads with Conversions API, GA4 + GTM tracking, Google Ads, Klaviyo email and conversion-focused product pages — producing 14.06x Meta Ads ROAS over 30 days and 12.60x ROAS across 90 days.
14.06x ROAS · 30d
$205,274 revenue · 30d
12.60x ROAS · 90d
$628,451 revenue · 90d
973+ Shopify products
EXECUTIVE SUMMARY
An operator-built growth system, not a campaign.
Furniture World was launched from scratch as an Auckland-based ecommerce furniture brand serving NZ-wide. VOXAIM built the website, catalogue, tracking, ads, creative and email follow-up as one connected operating system — not five disconnected vendors. The result is a brand with predictable paid-social ROAS, working server-side conversion data and a product catalogue that scales.
THE SITUATION
Starting from zero in a competitive ecommerce category.
Furniture is one of the hardest ecommerce categories to launch into: high-consideration purchases, heavy logistics, big-box competition and customers who compare across many brands before buying. The brand needed every layer of the growth system in place at the same time — website, products, ads, tracking, follow-up — not a one-channel quick fix.
No existing footprint
No website, no catalogue, no ad accounts, no pixel history, no email list, no review base. Everything had to be built operator-led from day one.
NZ-wide ambition
Serve Auckland customers with showroom-grade trust signals while shipping nationwide with consistent product, pricing and proof.
Catalogue scale
Hundreds of SKUs across multiple ranges, with images, pricing, variants, shipping logic and inventory states to keep clean.
Measurable spend
Paid social and Google Ads needed accurate conversion data from day one — not estimated revenue with broken events.
THE BUILD
One connected stack: site, catalogue, ads, tracking, email.
VOXAIM built and operated the system end-to-end. Every layer is wired into the next — product page to pixel to ad to email to revenue report — so spend decisions are made on data the team trusts.
Website on Shopify
Theme, navigation, collection structure, product templates, trust sections, shipping/returns content, and conversion-focused product pages built for furniture-buying behaviour.
973+ products supported
Active catalogue under the “Furniture World Auckland” vendor, with product data, imagery, variants, pricing and ranges maintained as the catalogue grew.
Meta Ads pixel + Conversions API
Pixel and CAPI deployed and aligned so purchase events deduplicate cleanly, iOS signal loss is reduced, and Meta’s optimisation has truthful revenue to learn from.
GA4 + GTM tracking
GA4 with GTM-managed events for view_item, add_to_cart, begin_checkout and purchase — consistent with Shopify and Meta so all three platforms agree on revenue.
Google Ads
Search and shopping coverage on the brand’s Google Ads account, structured around real ranges and intent — not a single broad “furniture” campaign.
Klaviyo email lifecycle
Welcome, browse-abandon, cart-abandon, post-purchase and broadcast flows wired into Shopify so first-time visitors and existing customers both get worked.
THE RESULTS
Real numbers from the live ad accounts.
All figures pulled from the brand’s active Meta Ads account during regular trading windows. No hand-picked single-day spikes.
$14,602Meta Ads spend · last 30 days.
180 purchasesAttributed in 30 days.
$205,274Revenue attributed in 30 days.
14.06xROAS over 30 days.
$81CPA over 30 days.
3.75%Meta Ads CTR over the 30-day window.
$49,885Meta Ads spend · last 90 days.
548 purchasesAttributed in 90 days.
$628,451Revenue attributed in 90 days.
12.60xROAS over 90 days.
Top-performing winner segments
64.2xBliss Max range campaign ROAS.
31.2xNZ Made · Auckland audience ROAS.
23.1xEaster Campaign ROAS.
19.6xDynamic creative · Nationwide ROAS.
17xDynamic creative · Auckland ROAS.
WHAT WE LEARNED
Operator lessons we now apply across every ecommerce client.
Creative is the #1 lever
Targeting, bidding and budget tuning matter, but creative output decides outcomes. The biggest ROAS jumps came from new angles, formats and offers — not new audiences.
Broad + dynamic beat interests
Broad targeting paired with dynamic creative consistently outperformed narrow interest-based audiences once the pixel had real purchase data.
Offers + urgency drove ROAS spikes
Range-specific offers and date-anchored campaigns (Easter, range launches) produced the highest-ROAS windows of the year.
Pixel + CAPI alignment is non-negotiable
Without server-side Conversions API alongside the pixel, attribution drifts, optimisation slows and reported ROAS becomes unreliable. This is foundation, not advanced.
SERVICES INVOLVED
What VOXAIM ran on this account.
Website Development
Shopify build, product templates, conversion-focused pages and trust sections.
Google & Social Ads
Meta Ads structure, Google Ads coverage, dynamic creative and offer cycles.
Email Marketing
Klaviyo welcome, abandon, post-purchase and broadcast flows wired to Shopify.
Creative
Range-led ad concepts, offer creative, dynamic formats and seasonal campaigns.
SEO / AI SEO / GEO
Collection and product structure, schema, internal links and answer-first copy.
HOW THIS APPLIES TO YOUR BUSINESS
Same operating system, adapted to your category.
Whether you sell furniture, products, services or B2B, the underlying system is the same: a website built to convert, products or services structured for search and ads, conversion data you trust, paid traffic with creative cycles, and email follow-up that does the second-touch work. VOXAIM runs the system. You see the numbers.
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